We started Our Farms with a clear goal: Humanize the food-system through community based grocery shopping.
The way food moves through the system, who profits, who gets left out, who sets the rules – hasn’t worked for farmers in a long time. So we built something different. Our Farms isn’t just a modern online grocery market, it’s an ecosystem that gives farmers more control, better margins, distribution support, marketing enablement and a direct connection to the people who want their food on a national scale.
Farm Foundation has named Our Farms the 2025 Innovator of the Year.
The Farm Foundation is a non-profit accelerator dedicated to practical solutions in agriculture since 1933. Known for turning bold ideas into real-world impact, they connect leaders across farming, food, business, and policy to drive change where it matters most.
The Innovator of the Year award celebrates ideas pushing agriculture forward, and we’re honored to be in that company.
Recognizing Real Impact
The Farm Foundation looked at some key areas to choose this year’s recipient:
-A measurable benefit to agriculture
-A clear and valuable idea
-Impact across the food supply chain
-Stronger connections between farmers and consumers
-Alignment with Farm Foundation’s mission to build trust in food and agriculture
Our Farms online grocery market is built to give farmers a better way to sell their products and have a clear line to consumers. Not a workaround. Not another middle layer. A real solution.
-Farmers sell at retail pricing
-Farmers capture retail margins vs. wholesale
-Farmers gain access to modern day logistics technology
-Farmers connect directly with consumers who care about where their food comes from
-That’s not just innovation. It’s a new path forward for our food-system.
Built with Farmers Top of Mind
This isn’t just about an award to add to the shelf. It’s about what this recognition stands for.
It means transparent, farmer-driven food systems aren’t just “nice to have.”... They’re essential. It means platforms like ours–built with and for Farmers, can shift the way food is sold, shared, and valued. It means that consumers nationwide can shop with confidence and trust when purchasing groceries.
And it means we’re not alone in wanting a better way forward.
There are thousands of farms across the country that grow quality foods and desire to make a fair-living doing it. Our Farms supports in making this possible.
A Win For The Farmers
Our Farms CEO, Robbie Dye, will formally accept the Innovator of the Year award at the Farm Foundation Annual Round Table Dinner in Spokane, Washington, on July 17th, 2025. But the real celebration is already underway.
While this nomination may carry our company’s name, the name, Our Farms, represents every farmer we work with, and those still to come. This recognition belongs to Farmers. Because at the core of our mission, innovation serves the people doing the work.
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Thank you to the Farm Foundation for this honor. And thank you to the farmers and partners who believe in this mission.
The future of grocery is Famer-owned.
