How We Drove 11x E-Commerce Sales for Our Farms Accelerator Brands This Labor Day
Labor Day isn’t just another holiday weekend, for farmer and rancher brands, it’s an opportunity to reach customers, drive revenue, and deepen relationships.
At Our Farms, we believe sales events like this should be about more than discounts. Done right, they can help farmer and rancher owned brands grow sustainably while strengthening long-term loyalty.
This year, we ran a retail media marketing playbook for partner brands in the Our Farms Accelerator program, and on average, our brand partners saw 11x year-over-year e-commerce growth.
Here’s exactly how we did it.
1. Influencer Relationships, Not Transactions
We’ve been building trust with creators for over six months. By nurturing authentic relationships, we ensured that when Labor Day came around, influencers were ready and excited to share our brand partners’ products. This wasn’t a one-off transaction — it was genuine advocacy.
2. Simple, Strong Creative
The best campaigns aren’t complicated. We designed clean, effective graphics that called out the sale directly. No fluff, no confusion, just clear messaging that converts.
3. Messaging Built Around Stocking Up
Discounts alone don’t move customers. We framed the sale around stocking up, giving shoppers a real reason to buy more, not just buy once.
4. A Primed Email + SMS List
We had been engaging with email and SMS subscribers for months prior, training audiences to open, click, and act on messages. By the time the Labor Day sale arrived, the lists were warm, engaged, and ready to buy.
5. Heavy Organic Push
We leaned into organic content: daily posts, Instagram Stories, and community management. Quick replies to comments and DMs kept engagement high and customers feeling connected.
6. Smart Paid Ads
Paid media gave the campaign lift. We launched Meta ads to amplify messaging, tracked performance in real time, and scaled up (or cut back) based on what was driving the highest returns during the 24-hour window.
The Results
The result: double-digit growth across brands in the Our Farms Accelerator.
By combining influencer partnerships, creative strategy, customer engagement, and performance media, we created a system that works. Not just for one sale, but for long-term growth.
The Takeaway: Run a System, Not Just a Sale
Big moments like Labor Day are more than opportunities to move product, they’re opportunities to build relationships and loyalty. With the right playbook, sales events can compound into lasting growth.
At Our Farms Accelerator, we help farmer and rancher owned brands scale through marketing systems that connect story to sales, without losing authenticity.
🔗 Learn more about the Our Farms Accelerator here.
