We’re at a crossroads in how food is produced, sold, and consumed. The rise of convenience-driven grocery apps and overnight delivery has made food more accessible—but not more equitable. Not for farmers, and not for the communities that depend on them.
Behind the sleek user interfaces and endless options, the current food system still favors scale over sustainability, speed over transparency, and corporate control over local resilience.
At Our Farms, we didn’t set out to build a faster version of a broken model.
We set out to build a better one.
The Problem Is Bigger Than Profit Margins
When people talk about innovation in food, the conversation often centers on logistics: faster shipping, smarter storage, automated fulfillment.
But the deeper questions—who benefits, who gets left behind, and what’s lost in the process—rarely make it to the surface.
Right now, farmers receive less than 15 cents of every dollar spent on food in the U.S., according to the USDA. That means for every $100 consumers spend, the people growing and raising the food earn less than $15.
And that’s not just a number. That’s a farm that can’t expand or even sustain. A family business that can’t compete with industrial pricing. A generation of farmers reconsidering whether this work is still viable.
The further food travels from its source, the harder it becomes to trace its origin, measure its quality, or trust its story. Convenience has distanced us not just from the food on our plates, but from the people who produce it.
What a Values-Based Platform Demands
At Our Farms, we believe the only way forward is to re-center the food system around the people who grow the food, not the ones who move it, brand it, or market it.
Being mission-driven means making intentional choices about how we build, who we serve, and what we prioritize:
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Direct-to-consumer as default. We eliminate unnecessary layers and let farmers sell directly to people who care about their work.
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Farmer-first economics. Pricing isn’t set by retail buyers or distributors. It’s set by the farmers themselves.
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Transparent sourcing. Traceability isn’t a nice-to-have—it’s the new standard. Customers should know who they’re buying from, how food was grown, and what values stand behind it.
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A platform that reflects real life. Most farms aren’t built for wholesale models or rapid fulfillment. We meet farmers where they are, not where the system has pushed them to go.
This Is About More Than Food
A platform like ours isn’t just about better groceries. It’s about rebuilding the foundation of a food economy that supports farmers, strengthens rural communities, and restores integrity to the way we feed ourselves.
Food is a daily choice—and a collective responsibility.
When we spend money on food, we’re shaping the future of agriculture, land use, labor, and local economies. The real question isn’t “How fast can I get this?”—it’s “What am I supporting when I buy it?”
Reimagining What a Grocery Marketplace Can Be
We don’t believe “local” or “fresh” should be marketing terms.
They should be defaults.
We don’t believe farmers should be squeezed to meet someone else’s margins.
They should set their own.
We don’t believe the only way to buy food is through complex supply chains and faceless transactions.
There’s room for something better.
At Our Farms, we’re creating a space where food tells the full story. Where farmers are partners, not suppliers. And where consumers don’t just get a product—they get a connection.
The future of food won’t be built on scale alone.
It will be built on values.
And it will be built together.
Support real farmers. Shop with purpose. Choose Our Farms.
