Farming is a commitment. It’s waking up before dawn, working until the last bit of light disappears, and carrying the weight of generations before us who built this country’s food system with their own two hands. It’s not about recognition—it’s about feeding families, sustaining communities, and keeping a way of life alive.
But somewhere along the way, the connection between farmers and consumers started to fade. The people growing the food got pushed further from the people eating it. Instead of selling directly, farmers had to go through middlemen—wholesalers, distributors, and grocery stores—all of whom take their cut before the farmer ever sees theirs.
When Farmers Lost Control of Their Own Markets
There was a time when families bought their meat, dairy, and produce straight from the source. Farmers knew their customers, and customers knew where their food came from. That kind of trust mattered.
But as industrial agriculture expanded, big corporations stepped in, controlling the supply chain, dictating prices, and deciding what made it onto store shelves. The result?
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Lower margins. Farmers do the work, but others set the price.
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Limited options. Grocery stores favor big brands, making it harder for independent farmers to compete.
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More middlemen taking a cut. Food passes through multiple hands before it ever reaches consumers, and by the time it does, the farmer has earned only a fraction of its final price.
According to the USDA, farmers today receive just 14 cents of every dollar spent on food. The rest goes to processing, distribution, and retail. That’s not just unsustainable—it’s the reason so many small and mid-sized farms struggle to stay afloat.
The Farmers’ Market Dilemma
Farmers’ markets have helped bridge the gap, offering a space for direct sales and personal connections with customers. But they aren’t a complete solution.
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Limited hours and locations restrict how much farmers can sell.
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Unpredictable turnout makes income inconsistent.
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Geographic constraints mean farmers are still limited to a local customer base.
For farmers to truly thrive, they need a way to sell on their own terms—without middlemen setting the rules.
A Marketplace Built for Farmers, By Farmers
That’s where Our Farms comes in.
Our Farms is a platform designed to put farmers back in control. Instead of relying on grocery stores, wholesalers, or weekend markets, farmers can sell directly to consumers nationwide.
Here’s why it works:
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No middlemen. The money goes where it should—back to the farmers.
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Fair pricing. We set the prices based on what’s right for us and our customers.
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Year-round sales. No relying on short market hours or unpredictable foot traffic.
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More reach. Instead of just selling to locals, we can connect with consumers who care about farm-fresh food, no matter where they are.
People want better food. They want to know where it comes from. They want to support farmers. But until now, there just hasn’t been an easy way to do it.
Bringing Farming Back to What It Was Meant to Be
The connection between farmers and consumers was never meant to be lost—it just needed a better way forward.
We’re here to make it easier for farmers to thrive, for families to access fresh, local food, and for everyone to feel confident in where their food comes from. It’s about restoring the connection between the land and the table, creating opportunities for farmers, and giving consumers a direct way to support the people who feed them.
Because when farmers succeed, communities thrive. And when people know their farmers, they know their food.
With Our Farms, we’re making that possible—one farm at a time.
Skip the middleman—shop with Our Farms
